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The Power of Buying Committees and the Playbook from Driving 270% Greater Revenue
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media brand of GTMfund – sharing advice on go-to-market from working with hundreds of portfolio companies…
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Outdated Beliefs Still Held Today, But No Longer Serving Revenue Leaders
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media brand of GTMfund – sharing advice on go-to-market from working with hundreds of portfolio companies…
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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has…
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The Revenue Orchestration Category – GTMnow
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies…
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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping
Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. Prior to joining Demandbase, Kelly honed her start-up…
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Why Nobody Cares About Revenue Alignment
We Talked About Revenue Alignment for 3 Years – Nobody Cared The idea makes perfect sense: Alignment of Marketing, SDR, Sales, RevOps, and Customer Success into a revenue machine, creating predictable pipeline and sales for the company. In theory, it’s…
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