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Can you pick the books I’ve read so far in 2024? Here’s the list. — Peta Sitcheff
Well, doesn’t 2024 just keep dishing out the lessons? Some expected. Others less so. Fortunately, these days my mindset has shifted & I’m better at recognising the lessons I need to learn. Let’s say, I better understand the benefit of…
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Five communication tools for working with Customer objections — Peta Sitcheff
Consider this. You are walking out of the supermarket looking like a lopsided balancing scale, laden with bags in each hand. The right heavier than the left. Accidently, you make eye contact with an over-enthusiastic sales person standing at a…
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Patience. A necessity for any Sales Professional, yet so often absent. — Peta Sitcheff
You approach the crowded intersection & the lights suddenly turn. The luminescent green light signalling “go”, now a burning amber ball. You have two choices. The foot pedal on the right, or the foot pedal on the left. What’s the…
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10 Moral Virtues for Success in Sales, Leadership & Life — Peta Sitcheff
There is much we can’t control in today’s insecure, rapidly evolving world. Most of it, distracting us from the one thing we can – the way we choose to lead ourselves. I laugh when I hear virtues being described by…
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Human Connection is the most valuable gift we can give this Christmas. — Peta Sitcheff
15 years ago, I remember booking surgeries for patients on the 23rd of December & naively thinking to myself, “who on earth would want an operation two days before Christmas?” For me, I’d never known Christmas to be any different…
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2022 Reading List & Tips for Developing a Regular Reading Habit — Peta Sitcheff
“I can’t remember the last time I read a book” “I’ve no time to read” “I always fall asleep after 2 pages” “Your’s was the first book I’d read in 10 years” “I can’t find what I like” “I’ve a…
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Successful Customer Conversions start with “same” not “different” — Peta Sitcheff
We are in the midst of a Melbourne Autumn and surrounded by a kaleidoscope of change. Dried leaves as large as dinner plates crunch beneath our feet. Shades of amber, caramel, scarlet & evergreen all having their moments beneath the…
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How do you assess customer relationship risk? — Peta Sitcheff
Finally, the email you’d been hoping for had arrived. Written confirmation the multi-million-dollar two-year contract was your’s, and don’t forget the one-year option. “We did it!” you shout to know one in particular. Jubilant with victory. After eighteen months of…
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My guiding career principles following burnout — Peta Sitcheff
“What’s my next career step?” the candidate asked eagerly in our interview. There it was. The question which rarely failed to make an appearance. We had work to do. My response is always the same, “Perhaps you can tell me.…
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I’ve removed the word “goal” from my vocabulary. Here’s why. — Peta Sitcheff
“You’ve got to have a goal!” said the person talking at me. They weren’t talking with me, or to me. They were talking at me. Their words deflecting off my mind like tiny balls of icy hail pinging off a…
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