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Navigating ESG and Causevertising in B2B Marketing
By Payal Parikh, VP of Client Services at Heinz Marketing Last month I wrote about how Coca-Cola responded to the European Union’s Single-Use Plastics Directive, read full blog here. Let’s look at the ESG in general and see if causevertising can…
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Navigating Regulatory Compliance: Lessons from Coca-Cola
By Payal Parikh, VP of Client Services at Heinz Marketing You might have read in the news recently about a change in packaging of Coca-Cola plastic bottles, as a step towards navigating regulatory compliance. In response to the European Union’s Single-Use…
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Navigating the Impact of the ‘Flexi-fallout’ on Employee Wellbeing
Remote and flexible working arrangements have become the new norm, and in 2023, at least 44 percent of employed adults worked this way. But as businesses begin to transition back to onsite working, employees are growing concerned that they will…
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Balancing Act: Navigating the AI Revolution in Talent Acquisition
Change is inevitable. In every industry, in every workplace, bit-by-bit, we see processes, structures, roles, and tools evolve and transform. Usually this change happens at quite a methodical pace. Newness is introduced and accepted gradually – we didn’t all just…
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