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GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner
Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to…
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Effectively Balancing AI and Human Touch in Marketing
By Carly Bauer, Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and…
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9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]
One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
![9 Best Marketing Research Methods to Know Your Buyer Better [+ Examples]](https://www.salgsjobb.no/wp-content/uploads/2024/08/9-Best-Marketing-Research-Methods-to-Know-Your-Buyer-Better.png)
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Marketing From the Ground Up with Start-Up Expert Annie Katrina Lee
If you‘re a business owner looking to build your start-up from the ground up, you’ve likely read plenty of blogs looking for advice on marketing your business—but I‘m guessing there’s sometimes been a frustrating lack of resources for your particular…
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The Ultimate List of 100 Marketing Quotes for Digital Inspiration
Digital marketing quotes are an invaluable source of insight and direction to help you navigate the challenges and opportunities of the digital landscape.
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Disruptive AI Video Trends that are Transforming Marketing in 2024
AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?
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6 Steps to Create an Outstanding Marketing Plan [Free Templates]
Without planning, marketing can get messy. It’s hard to estimate budget for projects, hiring, and outsourcing over the course of a year — especially if you don’t have a marketing plan, email schedule, or social media marketing plan template.
![6 Steps to Create an Outstanding Marketing Plan [Free Templates]](https://www.salgsjobb.no/wp-content/uploads/2024/07/6-Steps-to-Create-an-Outstanding-Marketing-Plan-Free-Templates.webp.webp)
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Four Differentiated Marketing Tactics Using Community and Audience
Kieran and I conducted an experiment with ChatGPT to brainstorm an unconventional marketing plan.
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The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
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The Beginner’s Guide to LinkedIn Marketing & Networking
As a content marketer, my top-performing channel for getting new clients is LinkedIn because: a) LinkedIn has over 1 billion users across the globe, 67 million of which are companies, and b) I have learned to use LinkedIn’s features to…
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