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The Easy Guide to Setting One Up
I remember the day I decided to take the leap into full-time self-employment. I’d been juggling a corporate job and freelance work on the side for months and, despite putting in double the hours at my corporate gig, was earning…
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Media Planning: The Ultimate Guide
Effective media planning is crucial for any business to succeed today.
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The Ultimate Guide to Waking Up Early for Maximum Productivity
Discover how waking up early can transform your productivity and well-being, and learn practical tips to make it a habit.
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The Complete Guide to Building an Ideal Customer Profile For B2B Sales Teams
By David Franke, with Nayak.ai. Tenbound Expert Network. B2B sales are shaped by messaging and targeting. Knowing who you’re talking to and why they would care about your solution is where some of the most strategic and interesting work happens.…
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How to Write a Case Study: Bookmarkable Guide & Template
Earning the trust of prospective customers can be a major challenge. Before you can expect to earn their business, you’ll need to demonstrate your ability to deliver on the promises of your product or service. The best way to win…
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The Ultimate Guide to Email Design and 13 Best Practices
As a new marketing assistant, I once created an email campaign for our biggest product launch. Despite spending hours crafting the seemingly “perfect” message, the next day’s analytics showed dismal open and click-through rates.
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The Ultimate Guide to Marketing Campaigns
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies memorable.
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The Ultimate Guide to Brand Awareness
Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
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Can You Speak Gen Z? The SocialTalent Guide to Gen Z Onboarding
Onboarding is becoming an increasingly crucial linchpin in the candidate experience journey. So much so that according to HiBob research, 64% of employees will leave a job within the first year after having a negative onboarding experience. It pays to…
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Sales Success: Key Mindsets and Skills from The Only Sales Guide You’ll Ever Need
I had already written the book when the publisher approached me and asked if I had ever considered writing a book. I told him that I already had. He asked me why he couldn’t find it, and I told him…
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