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GTM 107: Fueling Growth with AI-Powered Marketing Experiments | Adriana Gil Miner
Adriana Gil Miner is CMO at Iterable, the AI-powered customer communication platform. Passionate about customer engagement, her leadership has contributed to Iterable’s success in helping brands like Redfin, Priceline, and Volvo deliver individualized, harmonized and dynamic communications at scale. Prior to…
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Growth Channels By ARR Stage: PLG vs. SLG
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media brand of GTMfund – sharing advice on go-to-market from working with hundreds of portfolio companies…
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Driving B2B Innovation and Growth: A Fireside Chat with Tiffani Bova
By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing If you’ve been around at all, you know of industry icon, Tiffani Bova, now the Global Growth and Innovation Evangelist at Salesforce, and renowned thought leader in customer growth…
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Why Job Growth Slows While Openings Increase
The Job Openings and Labor Turnover Survey (JOLTS), released by the Bureau of Labor Statistics (BLS) on July 2nd, 2024, offers valuable insights into the current state of the U.S. labor market. This analysis delves into the key findings of…
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De-Siloing GTM Teams for Customer-Led Growth
By Tom Swanson, Engagement Manager at Heinz Marketing CLG (customer-led growth for the unaware) is another entry in the X-Led Growth trend. Taking away the fancy name and buzzy acronyms, the concept has been around for a long time. Whether…
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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has…
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This Newsletter Growth Trend Is Straight from Wall Street
Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs. So you’re cruising along on Instagram, and see an ad for a newsletter that grabs your attention.
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10 Product-Led Growth Plays Every Company Should Implement
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies…
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How to Handle an Unexpected Growth Explosion in SaaS
Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies…
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SDR and Sales Rep Relationship Goals – Get This right, Drive More Growth
by Kathleen Robida, Tenbound Expert Network LinkedIn is always buzzing with tips and tricks for SDRs to book more meetings and for Sales to win more deals. What’s the best cold call opener? Which subject lines and email templates are…
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