

One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
When it comes to PowerPoint presentation design, there’s no shortage of avenues you can take.
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram and Facebook from several companies offering this service.
In 2018, I published Eat Their Lunch: Winning Customers Away from Your Competition. I still believe in that mindset and skills you find in The Only Sales Guide You’ll Ever Need and The Lost Art of Closing: Winning the 10…
I believe that reading sample business plans is essential when writing your own.
While many landing pages look different and use a variety of strategies to pull in audiences, they all serve one major purpose — to convert visitors to the next stage in the buyer’s journey.
Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.
In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. It’s fascinating to see how opinions differ…
Partnerships generate $3.9 billion per year in the U.S. and supercharge the revenue of companies like Microsoft, Atlassian, and Shopify. Teaming up with another professional or company can multiply your capacity, expertise, and growth.
Your project’s success hinges on a single crucial factor: clarity.







