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The Complete Guide to Building an Ideal Customer Profile For B2B Sales Teams
By David Franke, with Nayak.ai. Tenbound Expert Network. B2B sales are shaped by messaging and targeting. Knowing who you’re talking to and why they would care about your solution is where some of the most strategic and interesting work happens.…
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GTM 102: Building Trust, Embracing Old-School Tactics, and Scaling Sales Teams with David Greenberger
David Greenberger leads CHEQ’s North America sales team. CHEQ is a cybersecurity platform primarily focused on protecting the Go-to-Market organization (preventing fake leads to sales team, skewed analytics from bots/malicious users etc). David is well-versed in building and perfecting Go-To-Market processes…
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Building a Community Management Strategy That Actually Creates Connection
The concept of managing communities may seem straightforward.
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GTM 100: GTMnow, Building a Media Brand on Top of GTMfund
In this milestone 100th episode, Scott is joined by Sophie Buonassisi, VP of Marketing at GTMfund and GTMnow and a key architect behind the media brand’s growth. Sophie leads media, marketing and community across the fund and the media company. Discussed…
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GTM 98: Going From IC to CRO at GitHub and Building a High-Performing Revenue Growth Engine with Elizabeth Pemmerl
Elizabeth Pemmerl currently serves as GitHub’s Chief Revenue Officer, where she oversees all facets of the company’s go-to-market strategy and customer engagement, including sales, support, and operations. She joined GitHub in 2015 after a career in the public sector, and has…
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Nurturing minds, building safer workplaces: A deep dive into the UK’s commitment to employee well-being
The importance of mental health in the workplace has gained unprecedented attention, especially following the COVID-19 pandemic. Recognising mental health as a vital component of overall well-being, organisations are increasingly addressing the psychological needs of their employees, reveals Steven Coates…
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3 Steps for Building Rapport
People in today’s workplace often face a range of challenges that can seriously undermine wellbeing—from loneliness and exclusion to stress and burnout to conflict with colleagues or managers. A key factor influencing this is unsatisfactory working relationships and the lack…
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Building a Global Talent Magnet
Forget washing machines, Siemens is a tech titan quietly shaping the world’s future. From smart cities to sustainable factories, their innovations touch millions. But attracting top tech talent in a crowded field? That’s a different challenge. Enter Stefanie Drerup, the…
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