

Welcome to Trends, a weekly newsletter with the zestiest business trends and actionable insights for entrepreneurs.
By Brittany Lieu, Marketing Consultant at Heinz Marketing “The customer’s perception is your reality” Your customer’s perceived value (CPV) of your brand, your products, and your offerings will always be limited by your ability to create experiences that meet their…
People buy from people they Trust There is a well-known phrase in selling, “People buy from people they know and trust”. The struggle that most of us face in selling is, “How do I build trust?”. If you are a…
People buy from people they trust There is a well-known phrase in selling, “People buy from people they know and trust”. A great quote and certainly true. Customers prefer to do business with salespeople and businesses they know and trust. …







